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FOR IMMEDIATE RELEASE - October 2nd, 2006
Indiana-PAW

Press Release
A "Shure" Way To Help Homeless Hoosier Pets
Shure Pets Will Donate Portion Of October Sales To Indiana-PAW To Reduce Pet Euthanasia
Shure Pets

Indiana (October 2nd, 2006) - Are you looking for a "shure" way to help homeless Hoosier pets? Well, from October 1 - 31, with a simple click of your computer mouse, you can pamper your pet at the same time that you're supporting efforts to end the unnecessary euthanasia of homeless Hoosier pets!

Throughout October, Shure Pets, Inc., the premier direct seller of pet supplies, and Indiana-PAW, Indiana's fastest growing animal education league, will join forces to help Hoosier pets. Every time someone goes to the Shure Pets website and purchases products using a special Pet Consultant ID, Indiana-PAW will receive a generous 25% of the profits! Shure Pets carries a wide-range of unique, veterinary-tested products, including: pet scrapbookng kits, aromatherapy spritzers, personalized bandanas, pet first-aid kits, pet paw-print plaster kits, pet lover license plate holders and car mats, pet vitamins, pooch party cakes, dog and cat biscuit kits, polo shirts for your pet, pet strollers, pet-themed ties and watches, pet-themed garden stones, and more!

Indiana-PAW encourages Hoosiers to pamper their pets and support a good cause by taking four steps:

STEP 1: REMEMBER, throughout October, 25% of profits on the sales of pet products from Shure Pets will come to Indiana-PAW, PROVIDED that folks follow the instructions below.

STEP 2: VISIT Shure Pets Consultant Cathy Klein's website, animal-lovers-r- us.shopshurepets.com to shop for a wide variety of pet-related products!

STEP 3: SHOP-TILL-YOU-DROP for a wide variety of pet related products. When you order a product, enter Pet Consultant ID #1389 in the consultant code box. And, when you check out, in the comments section, type “Fundraiser for Indiana-PAW, thru pet consultant Cathy Klein, #1389. ” Citizens MUST enter the correct ID code and type this comment for Indiana-PAW to benefit! (If you have questions as you're placing your order, e-mail them to Cathy Klein at clklein@comcast.net.)

STEP 4: ENCOURAGE everyone you know to do steps 1 - 3 above! Remind them that Indiana-PAW ONLY benefits if they enter the correct ID code and type a comment indicating that they're participating in the Indiana-PAW fundraiser!!

About Indiana-PAW

Indiana-PAW is a 501(c)(3) non-profit all-volunteer organization dedicated to Indiana animal welfare education. Its mission is to use education and advocacy to reduce the number of companion animals who are euthanized in Indiana, and to cultivate in the community a sense of respect for the needs of those animals with whom we share our world. For more information, visit www.indiana-paw.com.

Indiana Proactive Animal Welfare, Inc.
Media Contact: Amy Van Ostrand, Esq.
Founder/Executive Director
Phone: 317-345-6773

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